PRE-tradeshow
Communicate attendance and location of the tradeshow to your clients
Communicate the “hook” /curiosity that will bring the public to your stand
Communicate what the “main course” of your stand will be during this edition
Train your personnel
Tools: e-mailing, physical mailing, adverts, updating of website, signature mail, courses,...

           IN-tradeshow
Focus attention on one sole sales idea or proposition
Project a good corporate image
Have physical documentation for all possible audiences
Retain the attention of the visitor for the maximum length of time possible
Create traffic/circulation around the stand
Collect data pertaining to the visitors to the stand
Tools: physical documentation (catalogues, diptychs, brochures...), multimedia pieces (video-demos,
           interactive screens, audio...), sponsorship, product demos (samples, models, video-demo...),
           seminars/conferences, advertising lures (hire actors, adverts in local media), raffles, merchandising,
           questionnaires...

           POST-tradeshow
Communicate thanks for the visit to the stand within no more than 5 days
Nourish and generate the relationship with clients or potential clients
Consolidate and work the database
Tools: Newsletter, advertising features,  video-events, e-mailing, mailing, adverts, updating website            content, ...


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